Monday, July 7, 2008

"Buzz Spotters": Tracking the Trends of Youth

I ran across this article on the Sydney Morning Herald. They're reporting on a group that does world wide research on what teens are after and what they think is "in". A couple of the statistics are:
57% of teens prefer facebook to myspace
71% of teens prefer text messaging to IM
65% would rather use a Mac than a PC
93% of teens prefer Internet to TV

Nothing I read that's really all that surprising. One thing they did mention that made me say hmmm, is that 1 in 10 teens are happy with their tech gadgets. With the rate at which new tech gadgets come out, and the millions in marketing that are pumped into those products (which make you unhappy with your tech) it's no wonder how anyone could ever be satisfied with what they have. There's always the next model or the next upgrade waiting to be released before you can figure out how to turn on your phone. Crazy.

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